CSM1
I live micro-blogged all of last night’s Super Bowl ads on Twitter.com/JakeCrocker . Below you will find the complete transcript of my immediate gut analysis and commentary of each spot in 140 characters or less. Each spot was analyzed based on their ability to intrigue the viewer while conveying the benefit of what was being advertised while endearing the brand to its target consumer.
GI Joe Movie – typical action packed movie promo, well done, movie will do well if it’s as good as this preview
Ronald McDonald House – Little girl donates a penny, pulls the emotional heart strings and guilt’s you into donating yourself
Hyundai Genesis – Hyundai trying to position itself as cheaper high performance vehicle, good message in this economy
Hyundai Genesis Coup – All about high performance, good follow from the last one, will drive a lot of traffic to the website
Bud Light – guy gets thrown out window for suggesting budget cuts start w/ Bud Light. Timely humor but not really that funny
Angles and Demons movie promo – good will peak interest of those whole liked the da Vinci code and do well at the box office
Audi-guy from the Transporter movies moves through time while changing cars. Good effects, Audi a sleek, high performance car
Pepsi-Dylan and Will-I-Am sing Stay forever young. Goes after the younger demo, connects to the past, always the drink of the young
Doritos – Guy looks into crystal ball and asked for Doritos, then uses it to break vending machine. Mild humor, no selling point
Bud Light – Conan O’Brien convinced to do German TV spot. Funny, but not sure what it has to do with drinking beer
Year One movie promo – not sure what this is about, Jack Black and the guy from Super Bad are back in time doing something funny.
Toyota Venza – pushing design and personal functionality on what looks to be an average car. Less than compelling
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